Saw a post on RugerForum.com in the revolver forum.One of the members just got the new SP 101 .327 Mag. He bought the Federal American Eagle 100 gr. soft point rounds to test fire.Price: $29.00 for a box of 50. Yikes! And that's the cheaper stuff.HydraShoks and Gold Dot JHP's will be alot more than that per round. I can still get AE .38 Spl 130 gr.FMJ for $12.00 a box.That's one nice thing about having a pistol chambered in a .357 Magnum for serious work and .38 Spl for practice.They might consider offering a coupon/rebate on reloading equipment just to get the ball rolling on this new combo!