At the risk of being burned at the stake, here's my opinion:
Before this series of sexy commercials, we were bombarded by Angus burgers 3 inches thick and oozing grease and other unidentifiable goop. Guys, I like sexy ladies just as much as the next guy. (In spite of my age!) Having said that, I think that using sex to sell hamburgers is a last ditch attempt to save a failing company. I think their latest commercial with the sultry teacher is about as tasteless as it gets and does not set much of an example for our school kids. Sorry if I sound like a prude - I'm not.
Haven't seen the comercial locally, but it WOULD NOT entice me to try the Patty Melt. Rap is a turn-off for me, no matter what the product, but that's just me.
I already like the Patty Melt and have enjoyed it several times in the past few months.
The comercial.....very poor taste