I'll step in it here: I think a number of PETA's basic goals are noble enough, not all of them of course. But they go around espousing those ideas so -wrong-. They're almost little better than a animal-lovin' version of TMZ. I really don't care what the average celebrity thinks, and that's killed PETA's seriousness in the cause.
If you really love animals and care about their protection and treatment, give to your local chapter of the SPCA. They can really use the money and help.
PETA's goals are far from noble they are to make money with false information so they can then push their antihunting agenda. If they cared so much about animals then why do they euthanize 95% of all animals they receive in their Virginia HQ? Below is a link to the Virginia Department of Argiculture reporting for 2011 that PETA or any organization like them are required to report by law. Fill out the two items on the search form and then select PETA: