Although most of the article is true, the part about different pistol primers having the same sensitivity is very false. I would agree about rifle primers. They are nearly identical from brand to brand.
There is a vast difference in pistol primers when it comes to sensitivity and "power". The cup is made of different material and has different priming compound. Yes, seating is essential so assuming all primers are indeed seated properly, here's the scoop:
Federal standard pistol primers have the softest cup and detonate with less impact energy than any other brand. The new Winchester standard pistol primers marked "New Surface Finish for Improved Sensitivity" are a close second followed by Remington standard pistol primers. Next comes the old style Winchester primers and finally the hardest ones are standard CCIs. The harder the cup, the more impact energy it takes for detonation.
There is a considerable difference in cup hardness between standard and magnum primers. Again, CCI are the hardest and Federals are the softest. All magnum primer cups are harder than their standard pistol counterparts in the same brand.
A S&W DA revolver is an excellent platform for a proof gun. By turning out the strain screw, you can control how hard the hammer strikes the primer. I can crank my S&W Mod 686 strain screw out where only standard Federals will detonate. As I tighten the strain screw, the other brands will start detonating in the above order. When you do the same test with magnum primers, the strain screw has to be fairly tight before even the Federal mag primers will light up. By the time you get to the CCI mag primers, the strain screw has to be completely tight. Yes sir buddy, there is quite a difference.
A couple years ago out of boredom, I decided to run a little non-scientific test with a bunch of different primers. I have several boxes of the CCI plastic bullets and plastic cases. These are designed to be fired with no powder ... only the power of the primer propels the plastic bullet. I used a S&W Mod 686 for all tests.
In the first series of tests, I used CCI, Federal, Winchester (old style), and Remington standard large pistol primers (the plastic cases use large primers) and ran a cylinder of each over the chronograph. Winchester produced the highest velocity, CCI was second, Federal was third, and Remington was the slowest. I repeated the same test but used regular brass cases and small standard pistol primers. All velocities were considerably lower but the order was the same as with the large primers.
When I switched to mag primers, I noticed there was a very wide spread in velocity within the same brand. My 686 had a reduced power mainspring so I replaced it with a factory full power spring. Walla, the velocities now had a higher and very narrow velocity spread (all brands). Armed with this information, I ran another series of tests. This time I backed out the strain screw (different for each brand) until the primers barely detonated and again with the strain screw fully tight. The difference was amazing. With light hits, just barely enough to make the primers go bang, the velocity was way lower and very erratic. When the strain screw was tightened, the velocities increased considerably and the max spread was very tight.
I went back to standard primers and tried the same test. Federal primers didn't show much difference in velocity with a light or heavy hit. Winchesters and Remingtons made a slight difference. CCI standard pistol primers made a considerable difference just like the magnum primers.
Here's my conclusions: The priming mix is definitely different between brands. The sensitivity is definitely different between all brands of pistol primers. Magnum primers are less sensitive in all brands. The amount of their "power" in most standard primers and all magnum primers is related to how hard the primer is struck.