That's a little bit of an apples to oranges comparison. This is being presented and priced as a self defense round and seems to be right in the ballpark against the Critical Defense/Gold Dot type ammunition. Looking at Cabelas (for the current ARX ammo) it's $21 for 20 rounds of 45ACP and $19 for 25 rounds of 9mm. For what it's competing against that's reasonable.This company has stated often that the process will allow for cheaper ammo, however, they sell for around $19.00 for 20 rounds, I can still get 50 rounds of 9mm Winchester FMJ for the same price.
Agreed. It's the Marketing guys that are in charge of this, not the Production guys. Like the pepper spray.Their name on the box but they are not the ones making it. About like the Ruger pellet rifles made in China, just a licensed product.