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FOR IMMEDIATE RELEASE
For further information contact:
Catherine P. Wall (203) 259-7843
Director of Product Relations
RUGER ANNOUNCES ON-LINE AUCTIONS
OF COLLECTIBLE RUGER FIREARMS
AND ACCESSORIES
SOUTHPORT, CT – May 1, 2007 – Sturm, Ruger & Company, Inc. is pleased to
announce an unprecedented opportunity for collectors, arms historians, and those interested in
Ruger firearms to bid on and acquire rare, unusual, and one-of-a-kind Ruger firearms and accessories.
Ruger will begin on-line auctions of such items on May 15, 2007. The first auction will
begin on that date and continue until May 28, 2007, when the highest bidder will be determined
and notified. The next day, another item will go up for auction for a similar period, with its
winner announced on June 14, 2007. It is anticipated that such auctions of rare and unusual
Ruger firearms and accessories will occur with a two-week period from opening bid to the final
selection of the highest bidder every two weeks.
“This is an unbelievable opportunity,” said Sturm, Ruger President Stephen L. Sanetti.
“We’ve been going through our inventory and selecting some firearms we believe have unique
collector appeal.”
“We wanted to offer these up to all American firearms enthusiasts interested in Ruger
firearms.” Sanetti continued, “and we thought the best way to do this was to conduct on-line
auctions via the Ruger website (www.ruger.com.auction) every 2 weeks.” Each gun will come
with a Certificate of Authenticity, attesting to its provenance as a firearm from the Ruger
Factory inventory collection.
The first such rifle to go on the block will be Bill Ruger’s 1982 prototype for the M77
Ultralight series of rifles. The rifle comes in its original box with all original accessories, and
appears to be unfired. The box lid bears a shipping label “Attn: William B. Ruger, Sturm, Ruger
& Co., Inc., Southport, CT” and also bears a handwritten notation – “Not a stock gun – Bill
Ruger, Sr.” It is a caliber .243 Win. original tang safety Ruger model M77 Bolt Action Rifle,
with a special lightweight 20” barrel and slim, lightweight stock. Unlike later Ruger M77 Mark
II Ultralights, it does not have a black forend tip.
More Auction information and details and photos of this rifle may be seen on the Ruger
on-line auction site, (www.ruger.com.auction) as of May 15, 2007. Be sure to check this site
frequently, as we plan to offer two collectible firearms and accessories every month, for the
foreseeable future. All sales must be consummated via a federally licensed firearms retailer,
who must perform all mandatory federal, state, and local background checks and paperwork;
and the purchaser must be legally qualified to purchase and own the firearm. Not all firearms
offered for these auctions may be sold in every state, due to local regulations. Bidders must be
age 21 or older, and all sales are both “as is” and final. And, of course, supplies of these collectible
bits of history from the Ruger inventory are limited...many to just a single example!
“Here is an opportunity to own rare examples of our precious American firearms heritage,
from the premier American firearms manufacturer,” Ruger President Steve Sanetti concluded.
“Please let your friends know about this valuable opportunity to own unique Ruger
firearms – but only if you think you’ll outbid them!”
About Sturm, Ruger
Sturm, Ruger was founded in 1949. The Company’s business segments are engaged in the manufacture
of the world famous RUGER‚ brand of sporting and law enforcement firearms and steel
investment castings for a variety of customers and end uses. Plants are located in Newport, New
Hampshire and Prescott, Arizona. Corporate headquarters is located in Southport, Connecticut.
The Company may, from time to time, make forward-looking statements and projections concerning
future expectations. Such statements are based on current expectations and are subject
to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms,
anticipated castings sales and earnings, the need for external financing for operations or capital
expenditures, the results of pending litigation against the Company including lawsuits filed by
mayors, attorneys general and other governmental entities and membership organizations, the
impact of future firearms control and environmental legislation, and accounting estimates, any
one or more of which could cause actual results to differ materially from those projected.
Readers are cautioned not to place undue reliance on these forward-looking statements, which
speak only as of the date made. The Company undertakes no obligation to publish revised forward-
looking statements to reflect events or circumstances after the date such forward-looking
statements are made or to reflect the occurrence of subsequent unanticipated events.
Sturm, Ruger & Company, Inc.
Arms Makers for Responsible Citizens®
 
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